Friday, April 4, 2008

Business Presentation

For any kind of presentation before an audience, effective communication skills are absolutely essential. To make a good presentation a through knowledge of the subject is necessary.

The presentation should not be too long. With a lengthy presentation you would not be able to hold the attention of your audience. The presentation has to be brief and to the point.

The opening of your presentation has to be good. Remember the first impression is the best impression. You have to build a rapport with your audience initially and hold it to the end. A bad opening would spell disaster.

Some people believe opening a presentation with joke. If you are good at cracking a joke, it is excellent. If not you are making a bad beginning.

It is very important to know what the audience is expecting from you. It is for you to meet their expectations.

The content of your presentation, should be tailor made to suit the requirement of your client.

The presentation should have visual appeal. Don’t use too many bullet points in a slide. Three or four would be ideal. The color of the background should be light. The letters should be clearly visible. Usage of patterns in the background is not recommended as it might reduce the visibility of the text.

It is not recommended to use too many slides. It could distract the audience. Slides aid presentation, they are not the focus of the presentation.

Photos, graphs, animation can also be used for effect. They will help in driving home the message.

You should firmly believe in the product and the company you are representing.

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