Customer satisfaction is very important for the success of any business. Building up customer loyalty takes lot less effort and money than looking for new customers. Satisfied customers bring in more buyers by spreading the information about your product.
Very good example of this is new movies. Good movies bring in more audience by the people who have seen the movie, than by rave reviews.
You have to adopt different strategies, for different markets. Some markets are price sensitive. Price is the all important factor. You have to ensure that you are selling your product at a competitive price. In some others the uniqueness of your product is very important. As we are already aware that brand name is the all important factor for certain products.
For certain products after sales service is very important. You must have experienced the frustration when your washing machine or refrigerator breaks down and the service person does not turn up when you call him. For such products you have to ensure that immediate attention is provided and the problem is solved.
If your product or service is poor, the customer who is dissatisfied will go round complaining about your service. Try to get a feed back on the products you have sold. If there are any problems try to sort it out immediately.
A visit to a customer or a phone call just to enquire how your product is working goes a long way to ensure customer satisfaction. Most customers do not complain they simply go elsewhere.
One of the biggest mistakes that the companies are making these days is that they make it extremely difficult to complain. You have to dial a number go through several menus before you can talk to an operator. A human touch and personal attention wherever possible goes a long way in satisfying a customer.
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